The Ultimate’s Benjamin Walk 2020 Collection

The Ultimate has all the pieces to make the perfect wedding, prom, pageant, or quinceañera outfit for you. We are constantly keeping up to date with the latest trends in social occasion wear and we are very excited to bring you the newest collection from Benjamin Walk. The Benjamin Walk CONTINUE READING

WE ARE OPEN & we look forward to seeing you very soon!

New Day, New Rules..Same Wonderful Ultimate Dress Dreams are still coming true at The Ultimate! We know that many of you have had your prom canceled, pressed pause on your wedding or lots of other celebrations. Appointments welcomed but not required. For Bridal Parties, please call to schedule an appointment CONTINUE READING

Informal, Non-Traditional Wedding Dresses at The Ultimate

2020 has brought a lot of unpredicted trends and one of those is the informal or non-traditional wedding dress. With so many couples having to trade their traditional wedding for smaller weddings, courthouse marriages, or elopements, many brides are opting to also have a non-traditional wedding dress! Personally, we think CONTINUE READING


WE’RE HERE FOR YOU! To: Everyone Planning a Wedding, Quinceañera, Sweet 16, Competing in a Pageant or for any Social Occasion From: Heather and Fawn at The Ultimate For more than 50 years, we have been here for our customers. Although circumstances have changed, (at least for now) we have CONTINUE READING

Our Favorite Morilee Prom Dresses of 2020

Here at The Ultimate, we are swooning over these beautiful Morilee 2020 prom dresses and we couldn’t help but share our favorites with you! With intricate beadwork, high quality fabrics, and unique designs, these Morilee prom dresses will blow you away.   Morilee 45066  Let’s start things off with this CONTINUE READING

The Ultimate Pageant Experience: Meet the Winners!

We are so proud to again be the official dress sponsor for The Miss Massachusetts and Miss Teen Massachusetts USA. We had the pleasure of interviewing the winners and learning about their day-to-day lifestyle, tips and advice. Annika Sharma is an 18-year old freshman at Boston College planning to major CONTINUE READING

Prom 2020 Showstopper Styles At The Ultimate

A new decade is upon us, and prom 2020 fashion is ahead of the game! In this blog post we will be featuring some of the most interesting and unique styles of this season. We love these new looks! Feast your eyes on these favorites and then come try them on CONTINUE READING


The Ultimate and Jovani Fashion have come together to create an awesome LA Trip giveaway! The high school student who wins receives a dream trip to Los Angeles, California! With airfare, lodging, and 2 meals a day included, but it is not just for one but for three of her CONTINUE READING

The Ultimate Wedding: Roman Limousine

The Ultimate Wedding blog series continues! We loved getting to celebrate Paul and Leah at their beautiful wedding as they became husband and wife. While the big day is over, we can't help but continue celebrating our amazing vendors. Today we are recognizing transportation, so buckle up while we learn CONTINUE READING

The Ultimate Wedding: Spalenza

Next up for vendors we love is Spalenza! Spalenza was such as fun vendor at the Ultimate Wedding, and are so excited to share a little bit about them. Tell us a little about Spalenza! We opened Spalenza Spa almost 5 years ago and have moved to our current location CONTINUE READING