WE ARE OPEN & we look forward to seeing you very soon!

New Day, New Rules..Same Wonderful Ultimate

Dress Dreams are still coming true at The Ultimate!

We know that many of you have had your prom canceled, pressed pause on your wedding or lots of other celebrations.

Appointments welcomed but not required. For Bridal Parties, please call to schedule an appointment at 978-535-5440.

Per the Governor’s order face coverings are mandatory for both our customers & our staff and try-ons are not allowed at this time. We also ask that you limit your shopping group to 2. For further information, please see our Ultimate COVID-19 update.

For our prom girls, we are making The Ultimate Prom happen for you, your date and your friends. It is going to be a great night! Learn more and purchase The Ultimate Prom tickets here.

For our bridal customers, we now have in stock Demetrios bridal gowns and a selection of informal wedding dresses starting at under $200. For bridesmaidsmoms, and guests, we have the Ultimate selection of new and favorites waiting for you.

And to our  Quinceañera and Sweet 16 girls, we have magical gowns in stock!

We will continue to offer our Virtual Showroom, a personal one on one shopping experience with one of our sales associates and our online store is always open! Click here to book a Virtual Showroom appointment.

As we welcome re-opening in Massachusetts and all across New England, kick off those lockdown leggings and imagine stepping into a beautiful new Ultimate dress and let’s get our sparkle back!

We have missed you.


Heather, Fawn and the entire staff

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